Utilizing Google Analytics

Google Analytics is a remarkable and free tool that is available to anyone with a Gmail account. It is a must for any website owner who wants to not only view their website's traffic progression, but truly analyze and cater to their website's statistics. I'm a big fan of making use of free resources, so you can bet that I'm on board with utilizing Google Analytics.



FACT: Google Analytics can generate up to 85 different reports about your site. Let's briefly explore this.

- Number of visitors

- Number of individual page views

- What content gets the most traffic

- Number of pages per visit

- Traffic sources analysis (referring, search, direct)

- Average time on website

- Set page or traffic goals to keep track of

- Which ads drive the most visitors to your site

- Synced applications with Google; this includes marketing campaigns in AdWords, AdSense, and Gmail

- Global mapping for every visit to your website

 

Tracking Code

Before you begin utilizing Google Analytics, you must install your personal tracking code into your website you wish to track. This can be complicated if you're not familiar with website jargon, but most templates and control panels have their own spot for Google Analytics now in their settings. In earlier years, you had to enter the code on every page. Be thankful for advancements. You receive your tracking code after you sign up with Google Analytics, and they have many methods and tutorials for installation, so everything should go over smoothly.

 

 

Video Tutorial

I found a great beginner video for newcomers to Google Analytics, and I think we'd all agree this guy will explain things better. Enjoy learning the basics!





You can link your AdWords and AdSense accounts to Google Analytics by finding the Analytics tab under each application, and they will synchronize from there. Google Analytics offers desktop applications, Firefox integration, smartphone applications, Wordpress plugins (for easy installment as well). It's all available to you when you join.

Getting and utilizing Google Analytics is a must for website owners. To effectively run your site, you need to know what's going on behind the scenes. Take your time learning the ropes and soon enough you'll have your dashboard customized and set up to your liking.

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